
So I was looking at the tag from my new TOMS (which I use as a bookmark) and one saying that was on it really planted an idea seed in my head...the saying is "The One for One Movement".
This made me think, Toms shoes is all about providing someone in need with a pair of shoes with every shoe that is purchased.. what if we could apply this one-for-one attitude to everything else in life.
I'm talking, one school in India for every school in the US, one hospital in Africa for every hospital in the US, one house in Cambodia for every new house built in the US, one meal for starving kids in Africa for every meal you buy at chipotle...and so on!
Think about it the TOMS movement has sold over 1 million shoes, that 1 million people who have benefited from the simple act of buying shoes. Not only that, but it's become a part of the culture. I see so many people walking around ASU with TOMS on...
Now I realize the some of the things I mentioned earlier may not be as easy as buying shoes, but there has to be a way to expand the idea of one-for-one. Just think of what would happen if businesses and organizations here in the US stopped looking for more and more profit and started actively pursuing justice around the world. We could start with restaurants...that's easy. We all buy food. Then how about real estate companies? Buy one house, build one house. It can be done!
TOMS shoes = tomorrow's shoes
TOMS world = tomorrow's world
Who's with me?
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